From the ERA website:

"ERA is a local environmental NGO in Peja, Kosovo. Founded in 2003, our goal is to promote and increase environmental consciousness, awareness, and responsibility amongst the youth and community of Kosovo in order to protect, conserve and promote the region’s natural and cultural heritage. Through its environmental and education programs, ERA sustains and reinforces rural and urban local, national and trans-boundary civil society, while promoting responsible and sustainable development and positive cross-border cooperation in the region."